Tech for Good Solutions

Green Management for a seamless customer experience with low carbon footprint
Transition

Transition

GreenTech Marketing

Analytics

Analytics

KPI &d'Impact

Influence

Influence

Human and Artificial Intelligence

 About the Founder

About the Founder

Laurent Lafite is a digital native Transformer.
Passionate in business model transformation and customer journey since 25 years, Laurent has been a senior expert in disruptive marketing , client centricity, unified commerce with the support of agile technologies with low carbon footprint.
Laurent drove several business units for Fortune 500 corporations and start ups in France, USA, UK and Canada.

After 8 years in advertising as Group Account Director at EURO-RSCG, Laurent launched as a pioneer the first digital ad network in France in 1995 at Hachette Filipacchi Medias ( Lagardère). Then he drove the ELLE.com platform development in New York and monetize this Media brand with his team in multiple countries.
Former Marketing director at INTEL, he was a precursor of the MOOC revolution with the Skoool.com création, the E-learning platform for INTEL Education now in more then 34 countries. Director of Marketing and E-commerce at ICP Solar Technologies he disrupted the solar charger market with the creation and the distribution of the innovative range of Sunsei and Coleman solar chargers at Amazon,Walmart and Costco in USA and Canada.

After 10 years abroad, he joined Sunnco as Marketing Director, leading solar installer in France and transformed the experience installation of 7000 Photovoltaïc systems with mobile monitoring Webcontrol.
In 2015 Laurent creates Datacao Consulting to help corporations in their business transformation by placing the customer and the data at the heart of their strategy with a better customer journey’s monetization. Datacao gradually develops for a year a support with reduced carbon footprint solutions.

Partners

A team of Transformers with greentech and cleantech partners dedicated to manage your energy transition and drive your business transformation towards a low carbon economy.
Laurent Lafite
Laurent Lafite
Founder & CEO
Cleantech & Greentech
Cleantech & Greentech
Analytics & AI
Analytics & AI
Tel Aviv

20 years in Business Model's Transformation

To succeed in digital transformation, you need to transform yourself first.

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