Datacao Solutions

For an enhanced consumer experience and a unified commerce .
Datacao Marketing

Datacao Marketing

Conversation

Datacao Media

Datacao Media

Artificial Intelligence

Datacao Retail

Datacao Retail

Point of sales Digitalization

 About the Founder

About the Founder

Laurent Lafite is a Natural Born Digital Transformer .
Senior Advisor for large corporations in new Business Model and digital transformation since 25 years , Laurent is a senior expert in unified customer experience with the support of cutting edge technologies .

Laurent drove Business Units in agencies,in médias, in Fortune 500 corporations and start-up as well in France, USA,UK and Canada.
After 8 years spend in advertising as Group Account Director at Euro RSCG, Laurent launched the first digital advertising network in France in 1995 for Hachette Filipacchi Médias.
In New York he launched the ELLE.com platform in New-York and monetized it in 10 countries .

Former Director of Marketing at INTEL, he was a precursor for MOOC development,creating in Dublin the E-Learning Skoool.com platform.
Skoool.com is now released in 34 countries.

Marketing Director&E-commerce at ICP Solar Technologies, he disrupted the solar charger’s market by designing and launched the Sunsei and Coleman Solar brands.
Laurent introduced those innovating solar chargers at Walmart, Costco and Amazon in USA and Canada.

Back to France, with a solid experience in FMCG, Luxury&Beauty, IT and Greentech sectors he became Head of Digital Média Strategies for IPG Mediabrands agency for major top accounts, then in charge of international media account at KR Média/WPP.

in 2016, Laurent found its own consulting firm Datacao, to help industries in their business model transformation, focused in data management and consumer centricity. Datacao is proud to seamless and monetize consumer journey for major brands.
Cosmetics Nuxe Group has given its digital transformation and E-commerce cloud optimization.

Partners

A team of transformers working with cutting edge technologies for a quick and agile implementation
Laurent Lafite
Laurent Lafite
Founder & CEO
Technologies  & Start Up
Technologies & Start Up
Automation
Automation
Tel Aviv

20 years in Business Model's Transformation

To succeed in digital transformation, you need to transform yourself first.

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